Over the weekend, we noticed that the news articles that are served to users through Google Now are now Accelerated Mobile Pages. AMP links take users to a stripped down version of a publisher’s website that only includes the news story, advertisements, and some site specific styling. What these give users is a clean and easy to read website that doesn’t use their data to load an entire mobile site.
Do you ever find yourself in situations where you would be more likely to click an AMP link rather than a regular one?
from 9to5Google http://ift.tt/2uClwm8