Amazon is reportedly working on a standalone messaging app called Anytime

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The app could also allow online shopping and food ordering facilities.

It is the era of instant messaging and the latest to join the race is Amazon. The e-commerce giant is working on a standalone messaging app called Anytime, according to a report in AFTV News. The company has started to survey its customers for developing potential features of the app. The service is likely to be an encrypted one and will be available on both desktop and mobile devices. It will allow people to do a world of activities with just their username as identity.

The report says that Anytime would be “an all-in-one feature rich service that could even rival social networks”. It will include one-on-one and group messaging, voice and video calls, photo sharing, photo filters, tagging and @mentions, GIFs and stickers, as well as in-app gaming. To add to that, users will also be able to do commercial transactions within the app. They can contact individual groups or businesses and place orders for products. Food can be ordered, bills can be split and location can be shared through the app. ALSO READ: WhatsApp, Messenger and more: 7 apps to ensure you stay connected across devices

If this is true, Amazon will practically be taking on Facebook (WhatsApp, Messenger), Skype, Viber, WeChat, Snapchat at one go. Anytime sounds ambitious and has the potential to become the one-stop Super App for all online needs. Given the Seattle giant’s increasing focus on diversifying its business beyond retail, it is likely that Amazon would put all its forces behind Anytime. Earlier this year, it had launched Chime — a video conferencing app for enterprises. It also enabled messaging and calling in Amazon Echo devices through its smart assistant Alexa. ALSO READ: Facebook Messenger introduces emoji reactions, filters, masks on video chat

Messaging apps rule the roost in social tech. According to Statista data, Facebook’s Messenger and WhatsApp had 1 billion monthly active users each in January 2017. That is followed by Chinese apps QQ Mobile and WeChat with 877 million and 846 million MAUs respectively. Skype and Snapchat come next with 300 million MAUs apiece. Viber, LINE, BBM and Telegram make up the rest of the top 10 with 100-250 million users each. This already cluttered space will soon have a new (and mighty) competitor.

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