Dyson plans to open 20 stores in 20 Indian cities, along with investment of $194 million over the next 5 years.
Dyson Ltd, the UK-based company, which is known for its innovative vacuum cleaners and air purifiers, is now gearing up to enter the Indian market with its own retail stores by end of 2017. Exact dates of the India debut are still being finalised, but a post-Diwali period was quoted in a conversation. Further, in an interview with BGR India, company founder and chief engineer Sir James Dyson promised a direct investment of £150 million or $194 million over the next 5 years.
Dyson aims to make this a nationwide rollout, with 20 stores being opened in 20 major cities initially. Besides, its own retail stores, with the Indian government trying to increase the ease of business in the country with new tax regimes like GST, Sir James Dyson also revealed probable future plans of keen interest in setting up a manufacturing plant in India as well. Currently, while all the prototyping and product finalising is done in Dyson Headquarters in Malmesbury, UK, the company has two manufacturing plants, one in Philippines and another in Singapore. However, Dyson did mention that before a manufacturing plant in India, he would like to invest to set up a research and development centre. For Dyson, India will be its 76th market.
With Dyson’s primary focus during retail being on user experience, the company’s strategy includes initial 20 stores in India. In addition to offline retail from its own stores, the company also plans to collaborate with other leading offline and online retailers in the country. Sir James Dyson said, “we aim for a presence in India similar to what we have in China. We entered the country in 2012, in present it is our second largest market after the US.”
While the company is still unsung in India, Dyson was founded in 1993 by Sir James Dyson. From its beginnings in cyclonic vacuums, Dyson’s portfolio has grown to include battery enabled and autonomous vacuum cleaners, hand dryers, lighting, heating and cooling fans, humidifiers, air purifiers and hair dryers, which are exported from the UK and sold in 75 markets globally.